The Radio Raga

The second phase of FM expansion has so far resulted in 10 new FM channels. Jaipur got 4, Hyderabad and Bangalore got two each where as Chennai and Delhi had to contend with 1 each. According to the experts the problems which will surface eventually would be of lack of differentiation. With each channel playing the same contemporory hits, it would be difficult for the listeners to tell the difference, creating a clutter in the Market. Even the RJ's are boring and monotonous. Also the advertising revenues currently being garnered is just 2% of the total ad pie. But industry pundits have their fingers crossed. They say with fragmentation in the overall media industry, local advertising ( targeted ) through FM will pick up.
"Umeed pe Duniya Kayam Hai".