Marketing to the Savvier Indian Women

Indian women are breaking the stereotype image. They are no longer seen feeding babies in local transport. Instead they excel in all aspects , in every field. They make men insecure, be it collegues , be it husband or a boyfriend. What drives the 21st century women?
Women no longer want to be seen as a mere home maker exclusively. They want their own identity, their own achievement and want to set new benchmarks. And they have realy proved their worth, be it serving Army or Accompanying the males in space. All this requires a diferent approach to marketing when dealing with these set of young aspirational breed. The products can no longer be marketed to the female genre. The merket needs to be segments into The Older HomeMaker and the 21st century 25-30 somethings. The never say die kind. So the advertisers and marketeers, stop taking a mass approach to women.
The key word when dealing with women is "Discern".